Buyer progression
01
Interest
Reach, attention and first impression
02
Consideration
Positioning, proof and trust
03
Evaluation
Friction, objections and comparison
04
Purchase
The decision itself
Where hesitation is investigated
The path is a structural view of how buyers progress. Parse investigates where progression stalls and which explanations the evidence supports.
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What the research asks
01
Where is hesitation appearing?
02
What evidence explains it?
03
Which explanations are assumptions rather than supported findings?
04
Which changes deserve attention first?
Positioning
Consideration
Website and product journey · positioning and messaging
Trust
Consideration · Evaluation
Reviews and customer feedback
Friction
Evaluation
Product journey walkthrough
Buyer expectations
Interest · Consideration
Existing customer research
Competitive pressure
Evaluation · Purchase
Competitor and public market evidence
Explanations are tested, not assumed
What Parse examines
The evidence the diagnostic draws on.
01
Website and product journey
02
Positioning and messaging
03
Existing analytics supplied by the client
04
Existing customer research
05
Reviews and customer feedback
06
Competitor and public market evidence
What you receive
A decision report, not a slide deck of opinions.
Findings, the evidence behind each one, what remains uncertain, priority order and the recommended next actions.
Supporting document
Evidence log
Each finding is traceable to the source it came from.
Decision report
Structure
01
Finding
What the research concluded.
02
Evidence
What supports the finding, and where it came from.
03
Confidence
How strongly the evidence supports it, and what stays uncertain.
04
Priority
Where this sits against everything else found.
05
Next action
What to change, test or investigate next.
Parse Research
Section 1 of 4
Decision Report
Evidence Log
Appendix
How this runs
01
Agree the decision and set the scope
02
Collect the client and public evidence
03
Test the findings against alternative explanations
04
Deliver the prioritised report
Questions
Before you book a call.
This service looks at buyers deciding whether to engage at all — website, positioning and pre-purchase evidence. The Activation Journey Diagnostic starts after sign-up.
Find out what is actually stopping buyers.
Book a 30-minute call to see if the Product Growth Diagnostic fits your problem.