Service 02
From £2,500
Activation Journey Diagnostic
Find where new users lose momentum between sign-up and first value, and why.
Sign-up to meaningful value
01
Sign-up
Expectations set before arrival
Momentum examined
02
Setup
Effort required before anything works
Friction examined
03
First action
The first genuinely useful moment
Momentum examined
04
Meaningful value
Where the product proves itself
Decision examined
A structural journey. Parse establishes what first value means for your product before the research starts.
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What the research asks
01
Where does momentum break?
02
What creates unnecessary friction?
03
What expectations are set before sign-up, and does the early experience match them?
04
What prevents users from reaching value?
05
Which issues deserve attention first?
What Parse examines
The evidence behind the journey.
01
Sign-up and onboarding
02
First-run experience and product prompts
03
Existing analytics, customer feedback and support evidence
04
Relevant competitor journeys and existing research
Not every project uses every source. What applies is agreed when the scope is set.
Journey map
Supporting document
Stage
Where the user is
Expectation
What they assume happens next
Observed friction
What gets in the way
Evidence
Where the observation came from
Momentum
Whether progress continues
Structure only · completed from the research
Decision Report
Journey Map
Evidence Log
Decision report
Structure
01
Finding
What the research concluded.
02
Evidence
What supports the finding, and where it came from.
03
Confidence
How strongly the evidence supports it, and what stays uncertain.
04
Priority
Where this sits against everything else found.
05
Next action
What to change, test or investigate next.
Parse Research
Section 1 of 4
What you receive
A report that shows where momentum breaks, and why.
Findings, the evidence behind each one, what remains uncertain, priority order and the recommended next actions.
Supporting document
Journey map
Each stage carries the evidence, the friction observed and whether momentum continued.
How this runs
01
Agree the decision and set the scope
02
Walk the sign-up and onboarding journey
03
Test where momentum actually breaks
04
Deliver the prioritised report
Questions
Before you book a call.
It depends on the product. Where useful, Parse walks the live sign-up and onboarding journey directly, alongside whatever analytics and feedback the business can supply.
Find out where new users lose momentum.
Book a 30-minute call to see if the Activation Journey Diagnostic fits your problem.