Service 03
From £2,000
Competitive Decision Study
Understand how buyers compare you with alternatives, where competitors are stronger, and what that means for positioning or product decisions.
Illustrative comparison
Not client research
Positioning
How the offer is framed
Broad workflow platform
Specialist tool
Lightweight option
Value communication
What the buyer is promised
End-to-end efficiency
Expert capability
Simplicity and speed
Buyer expectations
What they assume they get
Replace several tools
Solve one complex job deeply
Start quickly
Pricing and packaging
How the choice is priced
Tiered subscription
Premium specialist plan
Low entry price
Product experience
What using it feels like
Broad connected workflow
Focused advanced workflow
Lightweight experience
What the column reads as
Breadth
Specialist depth
Simplicity
Illustrative example only
Actual alternatives, decision criteria and buyer trade-offs are established through the research. No scores are given.
The question isn’t which column wins. It’s which trade-off matters to the buyer.
Use this when
The business knows who its competitors are but does not clearly understand why buyers prefer one option over another.
01
What alternatives are buyers actually comparing?
02
Which differences actually matter?
03
Where are competitors communicating value more clearly?
04
Where is the strongest opportunity to differentiate?
What Parse examines
Evidence from both sides of the comparison.
01
Competitor websites and product positioning
Positioning
02
Pricing and packaging
Pricing and packaging
03
Reviews and public buyer discussion
Buyer expectations
04
Customer language and existing client research
Value communication
Each source is mapped to the decision dimension it informs
Competitor notes
Supporting document
Alternative
Which option buyers weigh
Positioning
How it presents itself
Where it reads stronger
Observed, with the source named
Repeated objection
What buyers keep raising
Implication
What it means for the decision
Structure only · no scoring, no ranking
What you receive
A report that explains why buyers choose the alternative.
Findings, the evidence behind each one, what remains uncertain, priority order and the recommended next actions.
Decision report
Structure
01
Finding
What the research concluded.
02
Evidence
What supports the finding, and where it came from.
03
Confidence
How strongly the evidence supports it, and what stays uncertain.
04
Priority
Where this sits against everything else found.
05
Next action
What to change, test or investigate next.
Parse Research
Section 1 of 4
How this runs
01
Agree the decision and set the scope
02
Map the competitive set buyers actually consider
03
Test which differences actually drive the decision
04
Deliver the prioritised report
Questions
Before you book a call.
A starting list helps, but part of the research is confirming which alternatives buyers are actually comparing you with — that list sometimes changes once the evidence is in.
Find out why buyers are choosing the alternative.
Book a 30-minute call to see if the Competitive Decision Study fits your problem.