ABOUT

Research that starts with the decision.

Parse Research is an independent research consultancy. The work begins with the specific decision a business needs to make, not with a preselected research method.

Parse Research is an independent research consultancy. The work begins with the specific decision a business needs to make, not with a preselected research method.

DECISION FIRST

HOW PARSE WORKS

Decision

→ Question

→ Evidence required

→ Method selected

METHOD FIRST

THE COMMON ORDER

Method

→ Activity

→ Findings looking for a decision

WHY PARSE EXISTS

Most research fails before anyone collects anything.

The method is chosen before the decision is clear, and everything after that inherits the same problem. Parse is built to remove that failure at the start rather than compensate for it in the report.

The method is chosen before the decision is clear, and everything after that inherits the same problem. Parse is built to remove that failure at the start rather than compensate for it in the report.

WHAT GOES WRONG

FIVE FAILURE MODES

01

A research method is selected before the real decision is clear.

02

Findings, opinions and hopes are blended into one narrative.

03

Recommendations arrive with no visible supporting finding.

04

Weak or conflicting evidence is presented with excessive certainty.

05

Long lists of findings arrive with no prioritisation.

PARSE RESEARCH

EACH ONE IS DESIGNED OUT OF THE PROCESS

HOW THE WORK IS STRUCTURED

Five rules the work is held to.

APPLIED ON EVERY ENGAGEMENT

01

Start with a specific decision

A commercial question is agreed before any research method is chosen. The method follows the question, not the other way round.

A commercial question is agreed before any research method is chosen. The method follows the question, not the other way round.

02

Show the evidence

Every finding is traceable to what was actually observed, recorded or supplied — not to an opinion about what probably happened.

03

Keep uncertainty visible

Where the evidence is thin or mixed, the report says so, instead of rounding a weak signal up into a confident finding.

04

Separate evidence from interpretation

What was found, what it appears to mean, and what should happen next are kept as three distinct steps, not blended into one paragraph.

05

Prioritise what matters

A report that lists everything without ranking it is not useful. Findings are ordered by how much they matter to the decision.

WHAT IS DIFFERENT

Most reports mix findings, opinions and hopes into one narrative.

Parse keeps them apart on purpose. A finding without visible evidence is a claim. A recommendation without a stated finding is a guess.

That standard applies whether the evidence comes from the client, from public sources, or from the product itself — and it applies whether the answer is convenient or not.

SUPPORTED FINDING

ACCEPTED

Conclusion

+ Visible evidence

+ Stated confidence

UNSUPPORTED CLAIM

NOT REPORTED

Statement

+ No visible support

RECOMMENDATION

ACTIONABLE

Action

+ Linked finding

GUESS

NOT REPORTED

Action

+ No supported finding

STRUCTURAL EXAMPLE ONLY — NO CLIENT FINDINGS SHOWN

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