Services
Choose the question you need answered.
Service 01
From £1,500
Product Growth Diagnostic
Symptom
The product has interest or traffic, but the reason buyers are not progressing is unclear.
Question answered
Where is hesitation appearing, and what evidence explains it?
What the research delivers
Find the strongest evidence behind stalled conversion or growth, and what to change first.
Buyer progression
Interest
Reach and attention
Consideration
Positioning and trust
Evaluation
Friction and proof
Purchase
Decision
Competing explanations tested
Positioning
Trust
Friction
Buyer expectations
Competitive pressure
Structural view of the buyer path. It does not represent measured performance.
Service 02
From £2,500
Activation Journey Diagnostic
01
Sign-up
Expectations set before arrival
02
Setup
Effort before anything works
03
First action
The first useful moment
04
Meaningful value
Where the product proves itself
Symptom
People sign up, start trials or enter onboarding but do not consistently reach the point where the product becomes valuable.
Question answered
Where does momentum break, and what creates unnecessary friction?
Annotated in the research
Momentum, friction and uncertainty are marked against each stage of the journey.
Illustrative comparison
Not client research
Positioning
Broad workflow platform
Specialist tool
Lightweight option
Value communication
End-to-end efficiency
Expert capability
Simplicity and speed
Buyer expectations
Replace several tools
Solve one complex job deeply
Start quickly
Pricing and packaging
Tiered subscription
Premium specialist plan
Low entry price
Product experience
Broad connected workflow
Focused advanced workflow
Lightweight experience
Illustrative example only
The research confirms the real alternatives and which trade-offs actually matter to the buyer.
Service 03
From £2,000
Competitive Decision Study
Symptom
The business knows who its competitors are but does not clearly understand why buyers prefer one option over another.
Question answered
What alternatives are buyers actually comparing?
What the research delivers
Understand how buyers compare you with alternatives, where competitors are stronger, and what that means for positioning or product decisions.
Which one fits
If you are not sure which question you are asking.
Situation
Interest exists, but buyers stall before purchase.
People sign up or begin trials but do not reach meaningful value.
Competitors or alternatives keep winning decisions.
Question answered
Where is hesitation appearing, and what evidence explains it?
Where does momentum break between sign-up and first value?
What alternatives are buyers comparing, and which differences matter?
Primary research focus
Website and product journey, positioning and pre-purchase evidence.
Sign-up, onboarding and the first-run experience.
Competitor positioning, pricing and public buyer discussion.
Output
Decision report and evidence log.
Decision report and journey map.
Decision report and competitor notes.
Starting price
From £1,500
From £2,500
From £2,000
Still not sure which service fits?
Book a 30-minute call and describe the problem. Parse will tell you which question it actually is.